With over 13 years of experience working in the A/E/C and graphic design industry, I’ve been involved in nearly all aspects of the architectural profession, including: marketing, graphic design, proposal development, brand strategy, website user interface design, fostering client relationships, architectural design, BIM, LEED management, construction documentation, and construction administration. I even spent a couple years working under a general contractor and I build furniture in my spare time! So you could definitely say I live and breathe design.
However, when the recession hit, I saw many small–to–medium firms struggling with how to attract the right kind of clients and how to get...