Personal Information
Organization / Workplace
Austria area Austria
Occupation
Head of Regional Marketing and Communications in Europe
Industry
Advertising / Marketing / PR
Website
http://www.scania.comAbout
A driven and passionate marketing and communications manager with 12 years of B2C and B2B experience in FMCG, automotive, and manufacturing industry. Focuses on brand differentiation, positioning, digital lead generation and marketing automation as well as proper customer research based marketing communication. Has experience with leading multiple successful initiatives and activities at P&G and Scania (VW Group) in Central Europe and with STIHL in the U.S. Has strong analytical and interpersonal skills, is action minded and adapts well to new cultures.
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