Following 17 years in the advertising arena, after planning strategies and buying media for most of the leading advertisers in Israel, I opened an independent company.
My wish is to assist advertisers and agencies to make the right call when it comes to their media budget: How to split, when to air, which newspaper supplement, what radio station is the most effective etc.
Specialties: Ongoing long-term media consultancy
Create action plans for brand and products.
Recommend effective media plans.
Provide media costs benchmarks
Market analysis