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Personal Information
Organization / Workplace
Israel Israel
Occupation
Owner, Objective Media
Industry
Advertising / Marketing / PR
About
Following 17 years in the advertising arena, after planning strategies and buying media for most of the leading advertisers in Israel, I opened an independent company. My wish is to assist advertisers and agencies to make the right call when it comes to their media budget: How to split, when to air, which newspaper supplement, what radio station is the most effective etc. Specialties: Ongoing long-term media consultancy Create action plans for brand and products. Recommend effective media plans. Provide media costs benchmarks Market analysis
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