I design Experiences, I design for HUMANS ...
At it’s core DESIGN is all about COMMUNICATION. To be an "Effective Designer", you have to be able to clearly communicate your ideas to viewers or else lose their attention.
People are FICKLE THOUGHT, if you give them a massive block of information, chances are that 99 out of 100 people won’t bother to read it. Why? Because most people are inherently VISUAL THINKERS .. not data processors