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Moscow, Russia Russian Federation

Brand Director

Advertising / Marketing / PR

An experienced Marketing and Sales executive with senior appointments both with International and Russian companies. Industry experience: over 15 years in Personal Care and PR&Advertising Area of expertise: Marketing, Sales, Project management MARKETING EXPERIENCE: implemented over 40 launches of new brands/lines: positioning, sales strategy, promotion, building awareness and loyalty. Developed long and short term strategy for brands/segments. Handled marketing researches, developed loyalty programs for consumers. Participation in brand building process, development of trade marketing activity and analysis of its effectiveness. Budget planning and control, volume forecasting, me...