Bárbara Caparroz Sobral
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Organization / Workplace
São Paulo Area, Brazil, Sao Paulo Brazil
Occupation
Sr. Digital Marketing Analyst @ MetLife
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About
Digital marketing professional specializing in social media strategy and customer engagement.
5 years of experience in:
- Plan and execute all web, email, social media, marketing, and advertising strategies
- Design, build and maintain social media presence, combining relationship building, customer advocacy, community management, content creation and monitoring
- Create compelling online content for website and blogs
- Identify trends and insights
Technical and specific knowledge in Social Ads (Facebook, Instagram, Twitter), monitoring tools and online customer service (Scup, Seekr), Photoshop, HTML and metrics/analytic tools.
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