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Madrid Area, Spain Spain

User Experience (UX), Conversion Rate Optimization (CRO) and eCommerce at Iberia Airlines. E-commerce Professor.

Technology / Software / Internet

http://barbaramartinez.es I've been leading digital projects (online stores, corporate websites, mobile apps, social media apps…) for more than ten years. I've worked for national and international brands such as Diageo, Vodafone, MasterCard, L'Oreal, Warner Home Video, General Motors, Coca-Cola, Movistar, Carrefour, Caprabo... I've also helped local businesses launch and grow their online stores from scratch, and do consultancy projects for companies who want to start their digital transformation or just start adding online campaigns to their marketing plan. I'm currently working as User Experience, CRO and eCommerce at iberia.com, and as e-Commerce and m-Commerce Professor at Madrid C...