Since 1996, George has been involved in both data collection and supplier side market research. He has managed hundreds of primary market research projects from understanding and developing a customized project design, implementation of project management, in-depth and interpretative analysis, meaningful reporting and constant follow-up. He is adept at anticipating client needs, and eliciting the information that will assist his team members in the development of a solid research program to achieve actionable results. He possesses vast experience in both quantitative research design & management and qualitative research. George has more than 14 years of consumer and B2B research exp