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Toronto, Canada Area Canada

Sr User Experience Designer at Flextrack Inc

Technology / Software / Internet

My goal: To create habit-forming products and services Here is what I do: • Understand my client point of view (listening) • Study how people make decision (Observing) • Learn process (Task analysis/Diagramming) • Diagramming workflow (input, action, output) • Observing how people interact with the information (usage pattern) • Define problem first and suggest strategies after (User stories: who, what and why) • Produce blueprints, taxonomy of how content on a page is represented/classified. (Information Architect) • Define layout, content, functionalities, call to action (CTAs) (wireframes) • Simulate interaction strategies (prototyping / Interaction Design) • Manage interruptions (erro...