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Washington D.C. Metro Area, Va United States

VP, Institutional Marketing at K12

Technology / Software / Internet

Marketing exec with 25+ years in technology, including product management, lead generation and strategy. Worked in startups as well as large public companies such as VeriSign and Legent. Still learning something new each day! Specialties: * Lead generation across all media (SEO and PPC) * Social media & PR/communications * P&L& business unit management * End to end lead management * Marketing/sales metrics and ROI * Vertical and channel mkt development * Marketing automation * SaaS model * International marketing * "Cradle to grave" product management * Sales operations & sales support * Product pricing & positioning * Market & product research, win/loss analysis * Bra...