Personal Information
Organization / Workplace
Greater Atlanta Area, CA United States
Occupation
Marketing Project Manager, Strategic Products
Industry
Technology / Software / Internet
Website
About
Campaign management and content development for Blytheco, including:
Design and implementation of strategic lead generation campaigns (including direct mail, email, telemarketing, inbound marketing, and automated lead nurturing) for new business, channel partners, and customers.
Monitoring, measurement, and ROI analysis of all campaigns.
Working with development and executive teams to design and execute product launch campaigns and coordinate product marketing strategy.
Partner closely with sales team to create and implement sales process, optimize the customer experience, and develop service-level agreements.
Design and maintenance of website content with emphasis on search engin...
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