Personal Information
Organization / Workplace
Greater Boston Area, MA United States
Occupation
Strategic B-to-B Marketing Executive | Digital Marketing | Lead Generation | Field Marketing | B2B
Industry
Advertising / Marketing / PR
Website
About
CONTENT MARKETING
~ Adept at developing creative and compelling content in many formats including blog, website, white papers, seminars, webinars, video, customer testimonials, presentation decks, collateral, memes, cartoons, and infographics
MARKETING STRATEGY
~ Mapped Dimensional Insight's marketing content (blog posts, case studies, demos, etc.) into lead nurture streams for various industries and buyer personas, leading them down the "buyer's journey" for more fruitful sales follow-up
~ Developed a vertical marketing strategy for 6 vertical markets at QAS/Experian
~ Developed and led the execution of SDL’s North America annual marketing plan, delivering over 8,000 marketing interacti...
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