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Shanghai Suburb, China China

Founder and Principal, Analytic Edge

Apparel / Fashion

I am an experienced international market researcher and a forward looking thinker with a passion for utilizing consumer insights to drive business growth. Started my career as a Research Executive in 1999, I have been working in several leading research agencies, serving many of the leading global companies. I have experience in all aspects of market research, no matter quantitative or qualitative, from overall study design, day-to-day running of the projects, to the results interpretation and presentation. My in-house experience was mainly at Nissan Motor Company, where I’ve managed brand health, new car buyers and new product studies in up to 20 markets and have a proven record of tran...