Greater New York City Area United States
Director, Head of Specialty Marketing (US)
Medical / Health Care / Pharmaceuticals
Leader of US health care provider (HCP) and patient marketing for the surgical division of the Covidien Group of Medtronic. Tasked with establishing growth platforms that increase access to care, improve patient outcomes and drive sustainable procedure & portfolio sales growth in focus disease states. Specifically responsible for:
• Owning the Specialty Marketing annual business plan, driving sustainable growth in focus procedures and increasing preference for Covidien Group solutions in said procedures
• Leading surgical market development strategy and launching growth platforms that improve access to care and patient outcomes in focus disease states
• Developing customer-facing ...