Design strategist, Entrepreneur, Lecturer with over 12 years experience in designing concepts, products, services, experiences, ecosystems for a wide range of clients across UK, Canada, Germany, Spain, Mexico, Italy. Empathiser, with a profound interest for uncovering latent, unmet user needs, Giacomo has a innate ability in transforming fieldwork research into simple actionable potential solutions for clients. He matches this curiosity with sensitivity to new trends and cultural changes in society, resiliency and adaptability to new contexts, environments, projects, countries. Proud of his mixed background he has worn many hats throughout his career, having been researcher, creative, str...