Currently I am working in a startup environment where product development, R&D and day to day bug fixing are all happening at an incredibly fast pace as we rapidly develop a new product. My aim in the role as UX Wizard is to deliver a user experience that's intuitive and encourages the user to embrace the full potential of the product while also making sure that the front-end is built in a way that's adaptable and lean enough to allow for rapid expansion in both the scale and the feature set of the product.