Brian Gavin, "Brian The Cutter", is an internationally recognized diamond expert and the designer/creator of A CUT ABOVE diamonds - the first branded hearts and arrows diamonds to be sold on the internet in 1999. He co-founded Whiteflash in 2000, and was Executive Vice-President from June 2001 - December 2008. He introduced his BRIAN GAVIN SIGNATURE hearts and arrows diamonds in March 2009. He is also well known for his creativity in jewelry design and photographic techniques, and is sought after for his deep knowledge of all aspects of e-commerce in the diamond and jewelry industry.