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Greater Salt Lake City Area United States

Building Brands with Integrated Marketing, Communications and Data Insights

Advertising / Marketing / PR

I am a "both brains"​ brand marketer and communicator, bringing together creativity with data science—along with project management disciplines from leading hundreds of products to market. My approach is to dig into market insights and inspire teams for how to act on them. My career story began in ad school where creative ideas flowed from "thinking it out straight then saying it great"​. Eventually I created more than headlines; I learned to shape product-brand experiences by also nurturing my analytical self. Analytics help inform solutions that are mindful of the journey customers take with products, giving shape to the questions and experiences they care about at the right times. D...