Bildad A. St. Louis
Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Global Online Marketing Manager
Industry
Advertising / Marketing / PR
About
Working as a key campaign manager within the Global Direct Marketing Team to develop and optimize comprehensive multichannel campaigns across SEM, SEO, Affiliates, Display, Comparison Shopping And Other Programs
Key Responsibilities include:
Developing measurement and test plans
Segmenting audiences
Performing Web and media measurement and optimization, including data collection and analysis
Calculating ROI across marketing channels
Managing the internal media budget, external agencies, and third party vendors to extract the maximum return from all online marketing channels
Gather and translates ideas into profitable, promotional marketing campaigns. Administers and executes online prom...
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