I believe brands are waging a battle with complexity.
With 20 years of International experience, 4 working languages and 3 anchorage points (Paris, Brussels, Madrid), I have learned to travel light, to distinguish the essential from the incidental. I have also learned complexity demands exploring new approaches and new forms of collaboration and connection. This I have found in Design Thinking.
When a brand comes in with a problem my motivation is to dig in to find the best solution.
It immediately moves me to address the matter more broadly as a business issue, analyzing everything from the business model and market, to design, product or service development.
It moves me to invest...
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