Advertising art directors, sometimes known as 'creatives' are responsible for producing innovative concepts and ideas for advertising campaigns in all kinds of media, including:
television;
radio;
posters;
press;
direct mail.
They are also involved in internet advertising including viral marketing and micro sites such as You Tube or Face Book.
Art directors work in partnership with a copywriter as a 'creative team' and focus on the visual look and feel of a campaign. As part of this team an art director will work on a brief set by the client and will be involved at every stage of the production process. Typical work activities
The role of an advertising art director will vary ac