Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
CEO and Strategic Director, Marketing and Brand Strategist, Neuromarketing researcher
Industry
Advertising / Marketing / PR
Website
About
Erica Ariano is Co-founder and Strategic Director at It's Business Lab - a company that helps small businesses get bigger using Consumer Neuroscience.
She has a Bachelor degree in Engineering by UNICAMP, University of Campinas and a Master's Degree in Business Administration with emphasis in Marketing Strategy by ESPM, Escola Superior de Propaganda e Marketing.
Moreover, she has been working for over 15 years with strategies that involve the Internet.
She also writes about Neuromarketing for the website Ideia de Marketing.
She is a Mensa International member and works as an expert mentor of young entrepreneurs at Yunus & Youth Global Fellowship Program and InovAtiva Brasil.
Marketing
St...
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