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This document summarizes the capabilities, costs, and impacts of Appnostic, a hotel management platform. It offers 5 tools to manage social media and visibility, with initial costs depending on the chosen offer and additional costs based on usage. Benefits include optimized direct bookings, improved digital marketing, and increased online reputation, but success is not guaranteed and hotels depend on the tool's services. Overall, the document recommends using Appnostic due to its competitive price compared to other tools.
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- 1. Appnostic CAPABILITIES, COST AND IMPACTS
- 2. Capabilities of the tools Management platform offering the possiility to manage hotel social networks and visibility (Increasing digital IQ) thanks to five offers : ï‚— Tweet Agent ï‚— Social promoter ï‚— Social Booker ï‚— Project interactive ï‚— Mobilbooker
- 3. The Costs ? An estimation is made at the begining : ï‚— The social networks, the types of improvements on the website ï‚— Cost of base on the offer that you choose : relatively low prices ï‚— Costes fluctuate according to bandwidtih and activity so hotels may have additionnal cost to pay.
- 4. Impacts for the client ï‚— Optimize direct booking ï‚— Develop digital marketing ï‚— Increasing online notoriety
- 5. Pros and Cons  Pros : time saving, money saving ( no need to hire employees to do the job), optimize direct online bookings.  Cons : no guarantee of success / bookings, dependance on the tool’s services.
- 6. Appnostic or not ? ï‚— Yes I would use it, it is less expensive than other tools on the market. ï‚— It is a competitive asset, it is a strategy.