~ Strategic Storyteller and Content Mixologist ~
Two decades of experience as a content strategist, writer, editor and marketer. Early adopter. Enthusiastic experimenter. Grammar geek. Social butterfly. Speaker (Content Marketing World, SXSW, webinars, industry events), and occasional blogger. Follow me on Twitter: @carmenhill.
I believe content is more than collateral—it’s a core business asset that can attract new audiences, educate and nurture prospects, accelerate the sales cycle, and inspire customers to become loyal advocates. But to be effective your content must align with business goals, brand strategy and audience interests.