I am a marketer.
And am reliably informed by my parents that I've been spinning stories and making things appear shiny-er than they are for a very, very long time.
So, maybe I was born a marketer.
Either way, I've now spent over 15 years working agency and client side.
With and on world famous brands.
Across all Marcomms disciplines.
I currently find myself at Shell; with the global responsibility of answering the simple question of "what do we do next with our customer loyalty programmes?".
I think I know.
If you'd like to know how I'm getting on with answering that simple question, get in touch.