Personal Information
Organization / Workplace
Montreal, Canada Area, QC Canada
Occupation
CMO / VP Marketing et Transformation
Industry
Technology / Software / Internet
Website
About
After over 15 years of online marketing in the retail business, banking industry and other types of industries, I came to consider a client at the center of a company's organizational chart.
Deliver that ONE experience to your customer and marketing will come along easily. Word of mouth, social networks will become precious assets.
Frontend customer experience = backend reviewed business process + simple infrastructure + strong internal brand culture
A customer does business with a brand, not a division of your company. No matter which channel your customer comes from, gets information from or makes a purchase from, in his mind he's always doing business with a unique brand. Channels...
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