In the era of consumer control, consumers aren鈥檛 just consumers. They鈥檙e producers. They鈥檙e critics. And they鈥檙e resourceful. Successful brands must be empathetic and useful. Effective products must tell stories. Telling those stories is my passion.
I鈥檓 a student of culture, champion of weirdness, connoisseur of BBQ, and wouldn鈥檛 trade what I do for all the money in the world. Studying life not advertising is my mantra. But I love living at the intersection of both.
