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San Francisco Bay Area, CA United States

SVP, Media Strategy at iCrossing

Advertising / Marketing / PR

As an experienced executive for digital advertising agencies, I bring both domestic and global experience developing marketing strategies that have positively impacted brands. Additionally, I am well-versed in the development of both online and offline marketing strategies and measuring their impact. I have worked with clients like LG, Intuit, Visa, L'Oreal USA, Microsoft, Hewlett Packard, Xbox, Palm and Verizon, which allows me to build strategic marketing plans for consumer, business-to-business and technology businesses equally well. I have a background in both research and information systems, which fuels my knowledge in database marketing, data modeling and segmentation, reporting...