Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Senior Analyst, Mobile at eMarketer, Inc.
Industry
Writing / Publishing
About
Internationally recognized for my expertise in mobile marketing and advertising, I research, write and speak publicly on these subjects for eMarketer, Inc. a market research firm focused on digital marketing, media and commerce. My perspective on mobile as a marketing channel is shaped by the continuing shift in consumers’ media consumption patterns and also from my prior experience as a creative director, promotion strategist and global marketer.
Topics I’m often thinking, writing and speaking about: How ad budgets are shifting from traditional media to mobile; how to measure mobile marketing performance and ROI, how businesses decide to build an app, mobile website, or both; app marke
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