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Washington D.C. Metro Area, VA United States

Chief Methodologist & Founder, Rockbridge Associates, Inc.

Advertising / Marketing / PR

Principal and Founder of Rockbridge Associates, Inc., a custom market research firm in the Washington, DC area. I serve as the chief methodologist at Rockbridge, where I mentor staff and clients in areas such as data modelling, conjoint/choice design, market segmentation, and means-end studies. I also offer strategic guidance to a range of clients in the services, technology and non-profit sectors, where I guide them on customer satisfaction, product development and communications strategy. I am involved in identifying cutting-edge areas for our firm, such as green research initiatives. I have over 30 years experience as a research practitioner on the consulting and client side. I...