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Christopher G. Rivera is Associate Director Brand Marketing Multicultural for Kellogg Company, overseeing multicultural brand building & commercialization. Key responsibilities include driving leadership role for cultural segments through strategic collaboration with Morning Foods, Snacks, & Frozen Business Unit teams as well as agency partners on Cultural Relevance, Strategic Platforms, Commercial Analysis, Shopper Marketing, & Regional Activation. 

Additionally, he is leading Kellogg’s Latino Engagement Council to align synergies across workplace, marketplace & community priorities. Christopher’s professional path includes leadership positions in Tobacco, Beer, & CSD industries. H...

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