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Dallas/Fort Worth Area United States

Brand Strategist

Retail

A new and strategic LOB for Capital One vital to the bank's national expansion. Responsible for re-imagining this brand into a next-generation business that is a disruptive force within an established (archaic) category. Responsible for creating a clear brand-positioning platform that delivers consumer value through superior products and services and highly relevant (and difficult-to-replicate) marketing programs. High-level accountabilities: Brand strategy, product/service innovation, inbound and outbound marketing, digital assets (Web design/funnel management), promotional calendar, research, agency management.