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13 years ago, my dad said
 "Money is meaningless if you don't find a job that makes you happy"​

In 2001, I joined advertising

I started my career in JWT where I became the head of planning in 2008. Working with 2 really talented planners, we were the team behind the successful pilot launch of HSBC Amanah, developed a HSBC investment campaign that was helmed best practice in HSBC network and revived Mazda and Smarties in Malaysia (just to name a few).

After 10 years in JWT, I turned down the offer to be the global planner on Lux and moved to Y&R. I  retained the LG, Cotra and Campbells business and at the same time, delivered one of the biggest new business win for the agency: Media Pri.

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