Business Intelligence Executive, with extensive experience in the development
of B2B services based on the analysis of Advertising and Editorial contents, initially as an entrepreneur (5 years) and then for Kantar, the market research division of WPP (18 years).
Expertises
- Management and development of B2B marketing services (company or BU)
- Monitoring & analysis of advertising and editorial contents
- Design, creation and development of marketing analysis services' web platforms.
- Knowledge of communication market players (Advertisers, Ad Agencies, Media...).
- Expertise on Advertising and Marketing information industry.