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I developed a process and publishing engine for thought leadership within SAP marketing that encompasses both social media content (blogs and infographics) as well as more traditional thought leadership content (white papers and Q&As). I research and develop ideas and work with internal SAP subject matter experts and external influencers to create compelling stories that position SAP as a trusted advisor to high-level B2B business executives. I have also developed a network of contributors that brings significant scale to the number of assets we publish.

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