Personal Information
Organization / Workplace
San Francisco Bay Area, CA United States
Occupation
Professor of Practice at Santa Clara University
Industry
Advertising / Marketing / PR
Website
http://www.b-practicum.comAbout
Communications and brand academician and professional focused on teaching and helping companies build brands as an intangible corporate assets. Develops communications programs that increase the value of the brand asset and measuring the resulting increase in brand value.
Specialties: My specialties are teaching and consulting on brand development, integrated marketing communications, public relations strategies and tactics,and corporate message development and implementation.
Contact Details