I find it hard to explain to people what I do exactly. So I tell them I’m a ‘Web Designer’. It keeps them from looking vacant or confused. But really I do what I love. I’m a passionate User Experience Designer. I craft beautiful sites that allow users to navigate web content in a pleasant way.
I start every project by evaluating the strategy and messages that the client wants to provide to their users. I look for the best strategies of providing large quantities of information in a clear, simple way with aesthetics that create an emotional connective web experience. I believe in strong typography and solid color palates to help create this emotional connection.