As a professional marketing and communications director, I plan and direct 360 degre integrated corporate and marketing communication annual plans and budgets. I prepare business plans including; situation and market analysis, competition and company SWOT analysis, brand positioning, determining target audience, creating strategy, preparing marketing communications objectives. Then I plan 360 degree channels tactics such as; PR, media relations, thought leadership/ influencer marketing, advertising, ATL and BTL visual contents. I manage both conventional and digital detailed-targeted media buying, digital marketing, Google SEO and Social Media Marketing accounts management.