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Barcelona Area, Spain Spain

Founder and Managing Partner of SUMMA Branding President of AEBRAND

Design

After graduating in ESADE business school, I traveled around Europe and USA for almost a year. My graduation thesis, a research about the advertising sector in Spain started my interest in the industry. I joined Bassat, Ogilvy & Mather, were I worked for around 8 years. In 1989, I founded SUMMA, the first independent brand consultancy in Spain, together with another four partners. After 24 years of practice, SUMMA has become a benchmark in the branding sector in Spain, working for many of the most important companies in Spain, and continuously innovating in services and methods of brand management. SUMMA has been awarded with the Spain's National Design Award, The City of Barcelona Award...