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20-year career in Business Strategy, Marketing, Brand development and Sustainability with multinationals. Responsible for developing the sustainability strategy for PepsiCo Brasil to all businesses and Executive Director at PepsiCo Institute. 
In 2013 became an entrepreneur, selected to Endeavor's program. In 2014 founded SO+MA, a consultant boutique developing social impact business, to bring about new business relations, promote local development and stimulate new aspirational successful pathways for favela youth.

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