Marketing software technology and brand advertising professional with expertise in multiple marketing channels and disciplines.
Channels: National Broadcast, Local Television, Digital Video, Search Engine Optimization, SEM, Social: listening/moderation/publishing engagement, and Programmatic Display/Video Advertising Technology.
Disciplines: First/Third Party Data and Audience Management, Behavioral Advertising Technology, Multi-Channel Data Analysis, Customer 360, Site-side Analytics, Marketing Mix Modeling, Marketing Attribution, Cross-Channel Marketing, Customer Journey and Personalization.
Specialties: Client Success, Complex Enterprise Software Sales, Brand Building, Business De...