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New York, New York United States

Strategic Planner

Advertising / Marketing / PR

I'm a creative strategist, as I believe all strategists should be. My curiosity for what makes humans tick inspires me to create insightful, culture-driven work. Through innovative and unexpected strategy, my goal is to give brands the reframe they need to stand apart from the clutter - and become challengers. I have an unhealthy obsession with all things vintage, cherish my Italian roots and culture, and don't mind at all that I regularly get told I care too much. Specialties: Brand Planning - Integrated Creative Planning - Qual & Quant Research - Consumer and Culture Insight Development - Trend Research - New Business