My role is to articulate the value that IBM Collaboration Solutions can deliver to clients. My technology focus is around Social Collaboration and Digital Experiences; enabling the implementation of a Smarter Workforce, whilst being able to delight employees and customer using rich and engaging social, mobile and web experiences. I have worked in the social and digital experiences area for over 7 years and I'm aligned to organisations that are interested in pursuing the journey to become a Social Business, and how they make that journey a reality.