I'm a digital specialist (or digital generalist depending on how you look at it) as for 12 years I have been passionate about becoming an expert on everything digital and have had years of experience leading blue chip companies global digital strategy across SEO, search, programmatic, email, display, mobile, partnerships, social, and emerging platforms and can both plan as well as implement campaigns across all digital disciplines but my key strength is working with traditional and new media specialist teams who traditionally work in silos and providing guidance on how digital can be used on each touch point to maximise impact, improve user experience, deliver the optimum reach and impact...