Laszlo has been fascinated with culture since his teenage years. He nearly got expelled from the 8th grade because he kept disturbing the communist ideology taught in his school. He helped start one of Europes best week-long music and arts festivals, Sziget, when he was 20. And he co-created Digital Sziget, a BBS (pre-internet) online community. His second startup, Carnation Strategic Internet Consulting (1997) was acquired by WPP in 2011.
He created the first website for the city of Budapest in 1996, and started an online youth-community in 1998. His masters thesis is on cross-cultural communication. His PhD work is on using meme science in corporate communications.