I have worked in health communication for a decade now, helping non-profits figure out smart communications that make a difference to public health. I am grateful to have had the opportunity to play such a leading role to make this happen, one story at a time, bridging that information gap.
Getting the right message for people to make decisions in simple, powerful yet highly informative ways. In the end, it's all about the people and the decision they can or have to make. Why should someone care, what's in it for them, and what's in it for you? You answer that question right, you save a million lives.
From top-notch researchers in the developed world, to their counterparts in the deve...