- Responsible for developing & implementing Mindshare’s regional mobile product in accordance with market landscape & client requirements.
- Support regional teams on developing mobile driven strategies & recommendations.
- Tasked with agency transformation to be mobile forward and part of the Global Mindshare mobile steering taskforce.
- In the process of launching an exclusive mobile partnership created specifically for MindShare’s needs using a creative partner in addition to a bespoke mobile exchange geared towards brand & performance.