Presentation for ChicasUdias Hispanic Heritage Month Event - Growth Hacking LinkedIn for Targeted Leads
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LinkedIn is about networking, not spamming people hoping to connect. In this presentation I show you my top performing strategy to really connect with my contacts and get targeted leads who WANT to hear from me.
Presentation for ChicasUdias Hispanic Heritage Month Event - Growth Hacking LinkedIn for Targeted Leads
- 1. Get Targeted Leads on LinkedIn -Danay Escanaverino
- 2. ? CEO of LunaSol Media, a digital agency that connects brands to multicultural consumers. ? Founder of LatinaMeetup. ? PRACTICIONER who uses LinkedIn daily to generate results. https://www.linkedin.com/in/danay/
- 3. Steps: Get Targeted Leads on LinkedIn 1. Define Goals 2. Optimize Profile 3. Search Strategy 4. Engage & Give 5. Connect
- 4. Step 1: Define Goals Who do you want to reach. What do you want from them.
- 5. Define Goals - Examples ? Dentists who serve the NYC market Who do you want to reach. ? Sell them an app that streamlines their appointment process in our first market, NYC. What do you want from them.
- 7. Step 2: Optimize Profile Above the fold ?Stand out with photo ?Stand out with text (kwds & graphics) ?Talk to your prospect Hide competition
- 8. Profile: Above The Fold 1. Banner 2. Headshot 3. Headline
- 9. Banner 1. Show what you do that you want your prospect to know. 2. Show thought leadership.
- 10. Headshot 1. Professional 2. Smile 3. Stand Out 1. Ring 2. Bright background color CANVA is a great app to modify headshot.
- 11. Headline 1. Who you help 2. How you help 3. Use keywords 4. Stand out HACK: ?120 Chars on PC ?240 Chars on Mobile
- 12. Competition Would you send your prospects to your competition as soon as you met them?
- 14. Annihalate the Competition 1. Click on your headshot icon. 2. Choose “Settings & Privacy”. 3. Navigate to “Site Preferences”. 4. Change “Viewers of this profile also viewed” to NO.
- 17. Step 3: Search Strategy ? Identify your ideal prospect ? Title ? Company ? Location
- 18. Search Form Search Search for a company, person or title (or all) Degree Search for 2nd degree connections ?Connected to you by 1 person. Specify Specify search filters (ex. Location)
- 20. Find 1st Degree Connection’s Activity
- 21. Choose Posts
- 22. Step 4: Engage & Give ?BE INTENTIONAL ?DO engage with their posts. ?DO engage with comments from their connections.
- 23. Step 4: Engage & Give ?BE INTENTIONAL ?DO NOT waste time on hashtags. ?DO NOT waste time on influencers.
- 24. No one cares that you commented on Bill Gates’s latest post.
- 25. Step 4: Engage & Give ? Engage ?Like ?Comment ?Share
- 26. Step 4: It pays off ? Creates visibility ? Creates gratitude ? Opens dialogue
- 27. Step 4: It pays off ? Opens dialogue ? Did you see me ask him for anything yet? ? Let’s come back to Juan later.
- 28. Step 5: Connect ?Only after engaging 2-5 times. Connect via LinkedIn connection method. ?Only after your connections have positive interactions with you. ?Engage ?Previous relationship Connect via introductions. (MY FAVORITE)
- 29. What about Juan? JUAN IS A HAPPY CONNECTION JUAN KNOWS MY TARGET JUAN IS GRATEFUL
- 30. Juan can introduce me to my target connection!
- 31. How do we involve Juan? ?Spoon feed your contact. ?Make it easy to help you.
- 32. Juan, como estas? I noticed that you are connected to JANE SMITH, and I was hoping that you would kindly provide an introduction for me. If you could copy us both in an email or LinkedIn message, I can take it from there. To make it easier for you, I have included a short note below that you are welcome to copy and paste. Also, please feel free to let me know how I can help you or if there is anyone in my network that I can introduce you too. Mil gracias! Danay I would like to introduce you to Danay Escanaverino of LunaSol Media and LatinaMeetup. I thought it might make sense for the two of you to connect and figure out how you might work together. Danay is specifically looking for brand partnerships in the form of scholarships, sponsorships and job opportunities for the LatinaMeetup community. Danay will be contacting you in the next couple of days, please take her call; I believe it will be well worth your time.
- 33. Juan, como estas? I noticed that you are connected to JANE SMITH, and I was hoping that you would kindly provide an introduction for me. If you could copy us both in an email or LinkedIn message, I can take it from there. To make it easier for you, I have included a short note below that you are welcome to copy and paste. Also, please feel free to let me know how I can help you or if there is anyone in my network that I can introduce you too. Mil gracias! Danay I would like to introduce you to Danay Escanaverino of LunaSol Media and LatinaMeetup. I thought it might make sense for the two of you to connect and figure out how you might work together. Danay is specifically looking for brand partnerships in the form of scholarships, sponsorships and job opportunities for the LatinaMeetup community. Danay will be contacting you in the next couple of days, please take her call; I believe it will be well worth your time. Ask for specific intro. Give specific info in sample. Give CALL TO ACTION
- 34. This is not Serendipity. This is not Hocus Pocus. This is not LUCK.
- 35. This is working your network. This is focusing on goals. This is being intentional.
- 36. Time on LinkedIn DAILY COMMITMENT 15 minutes searching 30 minutes engaging 15 minutes inviting New post daily (can be shares) More important than any other social platform for your goals.
- 37. Ways to Grow your network Connect with colleagues & competitors Join your industry groups Connect with targets Join their industry groups Connect with fellow group members.
- 40. BOOLEAN: OR ? Type the word OR (capital letters) to see results that include one or more items in a list. This typically broadens your search results. ? Example, “marketing manager OR director of marketing OR CMO”
- 41. BOOLEAN: Quotation marks for exact phrase ? For an exact phrase, enclose the phrase in quotation marks. ? Example “product manager” ? Example “pediatric nurse”
- 42. BOOLEAN: NOT ? Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. This typically limits your search results. ? Example “marketing NOT manager"
- 43. BOOLEAN: COMBINED (PARENTHETICAL) ?To perform a complex search, combine terms using parentheses. For example, to find people who have "VP" in their profiles, but exclude "assistant to VP" or SVPs. ? Example: VP NOT (assistant OR SVP)