Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
CEO of OvermediaCast at Wayra / Telefónica
Industry
Advertising / Marketing / PR
Website
http://www.overmediacast.comAbout
Founder and CEO of OvermediaCast.
How to find out what your customers really want? We’re gamifying TV ads to Mobile using interactive videos like a mini-game, and taking the guesswork out by pooling information about individual users experience to unveil what people really want — who they are, and how to connect to them. As a result, powerful brands worldwide like Telefónica, OLX and VW have seen up to 20x more ROI and conversions.
I'm a proven entrepreneur who understands how to build business even in hostile environments. I've a dangerous job: handle ideias & people.
As CEO I'm responsible for communicating our vision and our strategy, and tactics to achieve that vision.
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