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Focus on global and local brand in a fast growing market using tomorrow’s  marketing  behavior today

By working with an indochinese advertising agency that won agency of the year 2012 by Campaign Asia for Cambodia, Laos and Myanmar, dannith was part of the team that contributed on  the strategic shift of hello Axiata positioning from a generic mass market brand to a mobile telecomunication that gives cool experiences to youth. 

In 2013, Dannith worked on the re-branding of the merge of 2 Telco, An international company (Axiata Group) and a local Telco (Smart mobile). The new Telco become the 2nd largest mobile telecomunication provider of the country. 

In 2012, when riverorchid beca...

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